#1 Concept

'Why Not?' party is an immersive experience with colour as the main theme character. The attendants interact in an environment full of audiovisual and sensorial stimuli. The brand motto is freedom of expression, where music and art release an explosion of colours and positive energy.

Some of the work done on this project:
  • Branding
  • Visual Identity
  • Digital & A.I. Art
  • Social Media Content

#2 Development

With the help of an image generator, the characters were generated to interact with the communication of the event, thus achieving synergy between the artificial intelligence and a human designer.